2018

| Technical Marketing Development

This website serves as a 'get-to-know' as well as my testing lab for page layout and custom functions. Please note my | Production Hints | and kindly tolerate the placeholder text, coffee references and, depending on the timing of your visit, an occasional unpleasant error code.

~ Donna Marceau
(about)

Metallic logo created in Adobe Photoshop

Marketing Strategy.
Design. Technology.

Execution for web and print.

• Your company's comprehensive marketing department.

• Per project assistance for designer and developer colleagues.

Donna Marceau

Expertise

Mobile-first website development. Print marketing collateral.

U.S. shoppers made a reported $108 billion online purchases during the 2017 holiday season. Mobile platforms made up 52 percent of traffic to retail websites during the November-December 2017 period and were responsible for a third of all online spending.

~ Adobe Analytics / January 2018

Bootstrap 4

Providing maximum responsiveness to mobile devices, Bootstrap is an open source code 'toolkit' for developing with HTML, CSS and JavaScript. Created by Twitter developers.

Tools

Content Management Website

WordPress is an open source content management system using php and MySQL database. The platform is estimated to run nearly 30% of websites on the internet. A behind-the-scenes database stores content and a secure, intuitive administrative panel allows for quick content updates.

WordPress Ecommerce

WooCommerce is an open source plugin that adds ecommerce functionality - turning a WordPress website into a fully functioning online store. Product images, descriptions, pricing, sales, inventory and more are easily managed from the WP dashboard.

Robust Ecommerce

Magento is an ecommerce platform built on open source technology which provides online merchants with a flexible shopping cart system and control over the look, content and functionality of their webstore. Magento offers powerful marketing, search engine optimization and catalog management tools.

Email Marketing

phpList is software for managing mailing lists and distributing email news, marketing messages and updates to subscribers from an online administrative panel. An alternative to Constant Contact and MailChimp, phpList meets design and compliance standards for email marketing but is an open source platform installed on the website server.
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Design Software

Adobe Creative Cloud is a set of software applications and services that gives subscribers an extensive collection of software used for graphic design, video editing, web development, photography and more. Among the most familiar are Photoshop, Illustrator and Adobe Acrobat.

Data. Presentation. Communication.

The Microsoft Office 365 suite of products includes Microsoft Word, Excel, Access, Publisher, PowerPoint, Outlook... - the standard in executive presentation, cloud collaboration and communication tools.

Work

Website & Ecommerce
  • PA Recycling Markets
  • Executive Compensation
  • Semiconductor Manufacturer
  • Office Furniture Retailer
  • Custom Jewelry Firm
Logos | Brand Design
  • Truck Parts Distributor
  • Environmental Firm
  • Private Lake Community
  • Landscaping Company
Brochures & Flyers
  • Penn State Harrisburg
  • Financial Advisor / CPA
  • PA Recycling Markets
  • Custom Garment Manufacturer
Social Media & Email Campaigns
  • Office Furniture Retailer
  • Gun Safety Mentor
  • Executive Compensation
  • PA Recycling Markets

Just get in touch using this online form. We'll reply with your requested examples.

Behind the design.

Donna Marceau

Donna Marceau
Managing principal. Lead designer.

DONNA MARCEAU began her professional career after graduating from Hussian College (Hussian School of Art, Philadelphia, PA) in 1980. As a marketing designer, she relished her early career opportunities working as the manager of the Philadelphia Zoo's Graphics/Exhibits Department and coordinating multi-million dollar tradeshow exhibitions built for DuPont USA.

NEXT ~ While working with clients' corporate marketing departments, Donna understood that marketing budgets must yield more than attention-getting design - the marketing investment must yield quantifiable profits/ROI. Wanting to be of broader help to her client companies (married, working and raising two young children) Donna earned an undergraduate degree, a BA in Marketing at Ursinus College (Collegeville, PA) in 1998.

NOW ~ In 2018, with many years of experience and her unrelenting determination to bring the highest quality work to her clients, Donna and her colleagues continue to explore and apply the latest technologies, software, design tools, data management and web platforms. (view the tools) To that end, Donna is currently tackling MBA graduate studies at the College of Business and Public Management at West Chester University (West Chester, PA).

Donna Marceau

Get in touch.

Website color palette selected from this pile of logs.