DMarceau
Donna Marceau is a senior business operator with more than 30 years of experience helping leadership teams plan and execute complex initiatives.
She works with organizations as a fractional leader, providing structure, coordination and oversight for business development teams that require guidance managing marketing campaigns, brand launches, or digital transformations.
Donna Marceau | LinkedIn
Fractional Strategic Initiatives Project Leader
"I’ve led cross-functional efforts across business development, operations, marketing, and technology
— often stepping into situations where priorities are unclear, teams are misaligned, or execution has stalled."
What sets me apart is how I connect the dots across disciplines:
Contact me:
PROJECT OVERVIEWS
Project Team Dynamic: Owner / Lead Practiioner
Massage & Wellness Co.is an established, privately held B2C business relocating to a significantly larger facility to better serve its rapidly expanding client base. The move supports a broader range of services, extended hours, and the addition of highly credentialed practitioners.
Its growth strategy centers on delivering a welcoming yet pristine environment, maintaining an active social media presence, offering gift cards and retail products, and continuing to build on strong client referrals. The company’s new website (linked below) offers a preview of the facility, introduces the team, and outlines services, benefits, and pricing.
Project Team Dynamic: President/CEO; Environmental Engineering Team; Internal Support Administrator; Contracted Videography
Recycling Works - PA is a pilot B2B and B2C targeted project of the Pennsylvania Recycling Markets Center. The RMC brings markets development assistance to entrepreneurs, manufacturers, recycled material processors, collection programs, haulers, and governmental agencies.
The website project employs video-based real industry case studies to convey the value of recycling to both consumer and industry markets in a circular economy by bringing together recycling with the manufacturing of products that use recycled materials.
Project Team Dynamic: Real Estate Agent; Real Estate Team; Community Members
The Discover Lake Wynonah website connects a community of more than 1,400 members with a wide range of goods, services, and local destinations. This platform enables businesses to showcase their offerings while giving consumers easy access to the many opportunities the region has to offer.
Project Team Dynamic: Chief Financial Office; Director of Marketing; Engineering Team
The new website was designeded to help position the company for acquisition, featuring compelling original photography, polished product imagery, and a flexible platform for news and announcements. The aquisition was annouced in February 2024.
Malvern, Pennsylvania Silicon Power Corporation
BRANDING INITIATIVES
GenoVision
Project Team Dynamic: Founders; Geneics Researchers, Ph.D.
Developed branding and materials for a global genome sequencing startup, moving beyond traditional lab imagery to deliver a bold, unconventional visual narrative.
Project Team Dynamic: Founders; Owners; Family Business Succession; Business Development & Expansion
COMMUNICATION INITIATIVES
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