Marketing Strategy.
Design.
Technology.

This website serves as a get-to-know platform as well as my testing site for page layout and custom web functions. Please kindly tolerate any placeholder text, coffee references and, depending on the timing of your visit, an occasional unpleasant error code! ~ Donna Marceau (about)

Expertise & Execution

Content Management Websites

WordPress is an open source content management system using php and a MySQL database. The platform is estimated to run more than 30% of websites on the internet. A behind-the-scenes database stores content and a secure, intuitive administrative panel allows for quick content updates.

Ecommerce for WordPress

WooCommerce is an open source plugin that adds ecommerce functionality - turning a WordPress website into a fully functioning online store. Customer data, product images & descriptions, pricing, sales history, inventory and more are easily managed from the WP dashboard. Customizations and specialized features are available via the open source community and paid code.

Robust Ecommerce

Magento is an ecommerce platform built on open source technology which provides online merchants with a flexible shopping cart system and control over the look, content and functionality of their webstore. Magento offers powerful marketing, search engine optimization and catalog management tools.

Design | Execution

Adobe Creative Cloud includes well-know applications such as Photoshop, Illustrator, Acrobat and an expanding suite of tools and services for digital design and development.

Email Marketing

Constant Contact and MailChimp are a popular subscription email marketing platforms for managing mailing lists and distributing email news, marketing messages and updates to subscribers from an online administrative panel. phpList is an open source (free) alternative email service platform hosted much like a website, providing total control of content, design, archives and data.

Data. Communication. Presentation.

The Microsoft Office 365 suite of products includes Microsoft Word, Excel, Access, Publisher, PowerPoint, Outlook... - the standard in executive presentation, cloud collaboration and communication tools.

Subscribe to DMarceau email updates using phpList

Responsive Code Development & Testing

Providing maximum responsiveness to mobile devices. Content and images rearrange to accomodate the screen size.

Thursday - 08/05/2021

Mobile-first website development.

Reorder of div sections for small devices.

Items B and C are coded to reverse position on small devices, controlling exactly how content is viewed. Try it! Just rotate your phone...

DMarceau | Work

Buisness Development & Strategy | Website Development | Ecommerce | Brand Design

Semiconductor Manufacturer
PA Recycling Markets Center
Custom Jewelry Firm

Truck Parts Distributor
Environmental Management
Landscaping Services

Penn State University
Financial Advisor
Commercial Insurance

Office Furniture Retailer
Executive Compensation
National Realty Firm

Behind the design.

Donna Marceau
Business Development Strategist / Lead Designer

I began my professional career after graduating from the 4-year design trade program at Hussian College (Hussian School of Art) in Philadelphia. As a marketing designer, I was fortunate to have exciting opportunities including a stretch as The Philadelphia Zoo's Graphics / Exhibits manager and design coordinator of multi-million dollar tradeshow exhibitions for DuPont USA.

Then, as a designer for a variety of client industries, I gained invaluable insight working alongside corporate leaders and their teams. I came to understand that every marketing strategy must be clearly focused on a carefully calculated return on investment, inspiring me to broaden my knowledge beyond design. I returned to school to formally study business and fill in a few knowledge gaps, earning an undergraduate degree in marketing at Ursinus College and an MBA at West Chester University of Pennsylvania.

In 2021, with many years of experience and my stubborn desire to bring the highest quality strategies, design and technical solutions to my clients, I continue to explore and execute with the latest software, design tools, data management and code platforms. (View the most requested technologies & tools.)